December 2011
Happy trees. Happy Xmas →
Lucas Melbourne Christmas card
“political statement”
Urecel QuickDry case study by Lucas Melbourne →
Lucas Melbourne was invited to Jakarta to rebrand Urecel QuickDry. Our program included defining target groups, strategic positioning, co-branding with international partners, naming, product authentication, brand architecture and brand expression. The new brand established a direct relationship with the parent company, Urecel.
